What do women want…in 2018

To caveat, I’m not talking about what women want from their jobs, from their bodies or from their overall self progression…maybe next time. This post is about what women want from men specifically in this day and age.

So who remembers the film? Handsome Mel Gibson fighting for the affection of gorgeous Helen Hunt, played out to the perfect soundtrack of Frank Sinatra. I loved ‘What Women Want’ when it came out. Mel’s temporary ‘superpower’ was that he could read women’s minds, he went from being perceived as an overbearing macho sleaze, to a sweet, sensitive heart-throb, with just the right level of seductive prowess. He was the bad boy you couldn’t help falling for in the end….exactly the same way Helen Hunt does in the movie.

But what does the 2018 woman REALLY want in a man, and is she being totally honest about it?


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How to deal with regret

It’s a belief held by many that to be human is to make errors, to fall, stumble and make a total arse of yourself from time to time. So why does it feel so uncomfortable to look back on those times?

Some of the most interesting people I know are interesting because of their mistakes, because they showed their weaknesses, stripped back the layers and let me see that other side of them.


You know when someone really trusts you when they can tell you their biggest regrets, when they can lay themselves bare and know that you’ll still respect them for it.

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Flexappeal – breaking the habit of a generation

A recent Stylist article about our deep-rooted work ethic in the UK got me thinking about ‘flexappeal’ and how our day jobs are dictating our lives.

80’s babies are probably the last in a dying breed of those whose parents worked ‘a job for life’, leaving school and getting a job which would support them until retirement, if they gave it their undivided attention. They worked hard and they told us kids to do the same, if we wanted to have more than they did growing up.

Since my pack lunch days I’ve been instilled with the belief that if you work hard, you reap the rewards. So I worked myself silly at school and Uni trying to be the best I could whilst battling dyslexia and a deep-bedded hatred for anything involving numbers.

The reward of all that was landing my first job in PR, and all the joys which come with being an inexperienced tadpole in that kind of shark tank. See earlier posts on that very subject…

Eight years and six agencies later, I’m earning OK and thankful for it, but still none the wiser on what truly makes me happy or rewarded in life. Is that normal?

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How will we know when earth finally hits ‘bat shit crazy’?

A topic of this scale is far too big for my brain to handle but this week’s events have led me to ask myself the question ‘how will we know when the world has finally spun completely out of control?’

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